Pledoarie pentru implementarea marketingului în biblioteci

22/07/2015
BJ_Goga_Cluj

Biblioteca Judeţeană „Octavian Goga” Cluj

Motto: Marketingul este o modalitate de a atrage atenţia oamenilor (Seth Godin)

de Lola Maria PETRESCU (maria.petrescu@bjc.ro), Georgeta TOPAN (georgeta.topan@bjc.ro),
Biblioteca Judeţeană „Octavian Goga” Cluj

Printre provocările aduse de cel de-al treilea val este şi extinderea ariei şi importanţei marketingului, care de-a lungul timpului a dovedit că este o artă, o filosofie, o activitate practică, o concepţie şi o ştiinţă în atragerea, cercetarea şi cunoaşterea în vederea împlinirii cât mai bine şi mai prompt a nevoilor publicului deservit, prin oferte competitive care au ca scop satisfacerea, loializarea, fidelizarea şi păstrarea acestuia o perioadă cât mai îndelungată.

Termenul de „marketing” este de origine anglo-saxonă, provenind de la verbul din limba engleză „to market”, care în limba română a fost tradus prin termenii „a vinde, a face tranzacţii pe piaţă”.

Dacă apariţia marketingului a fost determinată cu siguranţă de dinamismul economico-social, impus de revoluţia tehnico-ştiinţifică şi cerinţele consumatorilor, care au devenit tot mai numeroase, mai diversificate şi mai complexe, data apariţiei marketingului este foarte controversată şi disputată de specialiştii domeniului economic. Astfel, unii dintre specialişti sunt de părere că: Citește restul acestei intrări »


Innovative library services

09/12/2013

biblioteca Rohia_foto_Livia Grigor

de Lola Maria PETRESCU şi Georgeta TOPAN
Biblioteca Judeţeană „Octavian Goga” Cluj

Abstract:
As resulting from the works studied and used for this article, the worldwide libraries are in a constant move, renewal and modernization, generated by the internal, but especially by the external challenges of the institution. The issues of the library specialists are the same all over the world, all of them being interested in expanding and diversifying innovative and quality, user-oriented library services, but with different opinions when it comes to using a commercial strategy to ensure user loyalty. The users’ involvement in providing library services in an organization willing to try new things, the library as „the third place”, the hybrid library – which offers both traditional and Web 1.0, Web 2.0 and later on Web 3.0 and Web 4.0, determines the adoption of the participatory library model and of other new models for the libraries of the future.
Keywords: library, hybrid, modernization, innovative services, users.
Motto: „The library of the future requires vision, technologies, services, but most of all it needs the creativity of the people” (Phyllis B. Spies).

Libraries in Romania, like other libraries in European Union and worldwide, are in a continuous process of change and modernization, generated both by the overall process of globalization, and especially by the challenges and the opportunities offered by the information society.

More than ever, libraries along with other cultural institutions were involved, as they were supposed to be, provided the basic material of the „third wave”, which offers the advantage of being inexhaustible, is the information, that is found primarily in libraries, its millennial depositary and manager.

With the help of information and imagination libraries can find solutions to many of their problems. Citește restul acestei intrări »